In an effort to help consumers dispose and recycle old electronics safely Toshiba has introduced a program that actually pays consumers for this effort.
On the surface the electronics brand is offering consumers an important opportunity that is also profitable while helping to establish Toshiba as an important environment-friendly brand.
After reading about the program in various media sources I went to the company's website to see how easy and green the process would be.
The good news is one can dispose/recycle a large variety of electronics from old DVD players and laptops to cell phones. The process to determine the value of your product is also easy although not all items you wish to get rid of will bring you cash back. Mostly items that still have some use or interest among consumers.
Once you have created your collection of returnables, you can set up your account and print postage-paid labels to use to send back your items. Upon receipt (and confirmation you sent back what you said you did and in the condition specified) you will get paid.
The problem and conflict with being truly "green"? Each item must be packaged (with very explicit instructions on how to do this) separately even if the mailing address is the same. You will not be able to bundle your items (say a bunch of your family's old cell phones) in one box to save on packaging waste. You must package each item in a separate container with its specific return information inside and on the outside of the box. Each must have its own label--which you print at home (more waste).
I think Toshiba's idea to encourage recycling of old electronics is a very good one and good for their brand but I do believe they need to revisit the return process and come up with a more environmentally friendly and efficient way to handle it.
Watching out for you everyday.