Ford takes bailout money from Energy Dept; Chance for brand to be #1
Ford Motor Company has successfully avoided the need to take the government's bailout money like both GM and Chrysler and has been able to keep its employees, dealers and operations mostly intact.
Now Ford has announced that it will take some US Taxpayer money but as an investment from the Energy Department to develop and launch fuel efficient automobiles.
I think Ford is doing the right thing and handling this economic situation far better than its (former) competitors. The Ford brand has enjoyed unprecedented positive perception among the American public because of its expert handling of this difficult economic condition in the auto industry. Fox News asked me if I thought this perceptive would be hurt now that Ford has taken bailout money.
View my interview here:
Ford Takes Government Money
I think that Ford has the opportunity to become the premier auto company in America, a position it has long desired but been unable to obtain. Ford could be the "hero" company that saves the American auto industry if it plays its cards right and brings the right product to market.
Watching out for you everyday.