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The voice of the brand strategy consultancy, The Portnoy Group Inc.

The Brand Man Speaks is a dialogue about the consuming world in which we live and a guide to successfully navigating it. The goal is to educate people and companies about branding, the most powerful yet misunderstood business tool.

To learn more about branding and The Portnoy Group visit our website. Click on the link above, or click this link to the The Portnoy Group Blog Contact Page. 

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JC Penney continues to make stupid marketing decisions. Most recent TV ad for children's back to school clothing coming off as a pro bullying ad. Copy says that the right clothing can "make or break" your kids year at school. Meaning if they don't have the right branded clothing they are going to be on the outs with other kids. Who's running this company? It seems adrift more everyday.


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